Marketing dashboards are a great way to get a bird's eye view of all your important marketing data. However, not all marketers are using them to their full potential. We'll explore 4 common mistakes made with marketing dashboards and how to avoid them.
One of the easiest ways to use your dashboard is to add all the metrics you can and then simply glance at the numbers. Your dashboard should not just be used for measuring every single metric possible. It should also serve as a way to keep track of important metrics. You should use it to measure the right metrics. We often see that businesses focus either on all metrics that are possible or they focus on the wrong metrics.
If you want a good example, take a look at our own Dashboard. We have so many different metrics in there because we've been tracking them for years now. But what's important to us is that we focus on the right ones
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With so much data available, it can be easy to make mistakes with a marketing dashboard. Here are four common mistakes made with marketing dashboard designs and how to fix them.
One of the easiest ways to use your dashboard is to add all the metrics you can and then simply glance at the numbers. Your dashboard should not just be used for measuring every single metric possible.
You will learn how most businesses get stuck with vanity metrics. These are the numbers that we use to pat ourselves on the back or feed our ego. They usually end up being things like how many followers we have on Facebook, Twitter, or Instagram, or how high our Klout score is.
In this module, you will learn If you're running everything from just one dashboard, then you're doing it wrong! There are far too many data points about your business from marketing analytics, ...
You learn in this module regardless of whether your business consists of a two-person team or a five-thousand-person team, sharing information is beneficial to the overall health of the business.
In this module we sum up what we have learned, data visualization helps organizations steer their business in the right direction, and web dashboards serve as the best tool for the job.